Pet Purchases vs Everyday Purchases
The Sincere Debit Card may be used for purchases everywhere Mastercard is accepted. Both online and in-store.
For pet merchants, you receive cash back (in Sincere points) that may be redeem back to your account as cash to spend however you want. The cash back rewards are higher if you shop with the merchants listed in the app.
For everyday purchases at non pet merchants (for example: gas, fast food), the cash back is donated to animal shelter meals.
General merchants that offer pet-related items/services but is not their primary business are considered as non pet merchants. For example, Amazon, Target or Walmart, that sell pet products, but is not their primary business.